JABRA
TEAM: Miri Chan, Beth Anderson, Sebastian Fraye, Mega Tjhin, John Eagle,
Shin Euguchi, Matt Hanzly, Jaclyn Lowry, Kieran Moriarty, Luis Velazquez
BUILT AT ENLISTED DESIGN 2019-24
Jabra is a long-term retainer client of Enlisted. The company has a huge range of office audio solutions and a consumer line of headphones. I have been part of the team that designs their packaging since 2019. The packaging is updated annually as products are continually developed. We have taken Jabra on a design evolution over time through many iterations. We have built out their system as new products and market categories have come into existence.
| images courtesy of Enlisted Design
The Business SYSTEM
Jabra’s line of business products has stayed close to their original branding, but has provided many interesting design challenges.
The product line is vast and diverse, covering everything from small earpieces and call center headphones all the way up to large soundbars. The products also have huge variance oftentimes having 4-8 versions that need to be clearly distinguished from one another by the packaging.
In addition, these products are often e-commerce or corporate bulk purchases, so packaging is very minimal-including envelopes, paper bags and other more sustainable options.
This is the Engage 50-55 lineup built in 2021. The product was a set of call center headsets with more than 16 different product configurations. We spent a lot of our time working with our industrial designers to create clear renders showing the differences between SKUs, and building a clear icon/navigation system on front and side panels. This accounts for the different ways the boxes/bags would be stored in the office environment.
The Evolve 2 is another, higher-end, product series in the business portfolio. The expanded icon set and system is visible on the side.
The hearing aid SYSTEM
When legislation permitted over-the-counter sales of hearing devices, Jabra jumped on the opportunity and created a new, more affordable, hearing device.
We did heavy research into consumers with hearing problems, and found how resistant they can be to their own condition, and how they do not want to be seen as old or in need of help. We felt we would have a strong position if we steered away from medical messaging and instead focused on self-improvement.
We expanded the color palette of Jabra into something more upscale, and worked with new typefaces to build a unique, peaceful, and empowering version of the brand.
THE CONSUMER SYSTEM
Jabra’s line of consumer products, the Elite series of earbuds, are denoted by a numbering system. The lower numbers have fewer features and the higher numbered products are more premium.
Early on, we hit on the idea of materials speaking to the traits of each product, each material united by a common circle framing. Over time the circle has grown to be a window, a sphere and even has been blown up to show durability.
